Cebu proudly secured third place within the prestigious NEWT Awards 2024.
Tokyo, Japan—The Division of Tourism (DOT) proudly commemorates a big achievement as Cebu Island garners a formidable third place within the Space Class of the esteemed NEWT Awards 2024. This accolade underscores the outstanding affect of the ‘Love the Philippines’ marketing campaign, which has performed an important position in enhancing the nation’s prominence throughout the vibrant Japanese market.
Cebu ranked third within the NEWT Awards 2024
In a big ceremony held on January 25 on the Philippine Embassy in Tokyo, DOT Tokyo Workplace Tourism Attaché Niel Ballesteros had the glory of representing Tourism Secretary Christina Garcia Frasco as he graciously accepted an esteemed award from Mr. Tomotaka Isono of Reiwa Journey. The occasion celebrated the contributions to tourism, highlighting the collaboration between the Philippines and Japan.
NEWT Awards: Recognizing international journey excellence
The celebrated NEWT Awards, proudly offered by the modern international journey reserving app NEWT, have a good time probably the most coveted locations, luxurious motels, and distinctive flights across the globe, all curated based mostly on the preferences of avid vacationers. The rankings are meticulously calculated by analyzing the overall worth of tour bookings comprised of December 1, 2023, to November 30, 2024.
Cebu’s spectacular top-three rating highlights its burgeoning attract amongst each Japanese and worldwide vacationers, additional solidifying its standing as a premier island paradise. This recognition displays the island’s enchanting landscapes, vibrant tradition, and heat hospitality, making it an irresistible selection for these searching for an unforgettable getaway.
“The Division of Tourism (DOT) proudly acknowledges the collaborative efforts of all stakeholders which have contributed to Cebu’s outstanding achievement, securing third place within the Space Class of the distinguished NEWT Awards 2024. This accolade not solely underscores Cebu’s attract as a major journey vacation spot but in addition displays the rising success of the Love the Philippines marketing campaign in enhancing our nation’s visibility and enchantment to the Japanese market. We prolong our heartfelt gratitude to the native authorities models, tourism operators, hospitality suppliers, and group organizations in Cebu who’ve labored diligently to create an unforgettable expertise for guests. Their dedication to excellence and sustainable tourism has been instrumental in elevating our tourism choices,” Secretary Frasco enthused.
Philippines strengthens foothold within the Japanese market
Cebu’s esteemed recognition on the NEWT Awards displays a burgeoning wave of curiosity from Japanese vacationers within the Philippines. Current knowledge from Rakuten Journey signifies a outstanding surge in lodging bookings throughout the nation throughout the 2023-2024 vacation season, which soared to 1.82 instances the earlier yr’s figures—marking the second-highest progress fee on the widely-used Japanese resort reserving platform.
In a associated spotlight, main Japanese journey firm HIS has positioned Cebu because the seventh most-booked worldwide vacation spot throughout the festive New 12 months interval. Moreover, the island has impressively secured the fifth spot within the “Fast Progress” class, showcasing a putting 136.8% enhance in bookings year-on-year. This surge emphasizes Cebu’s rising enchantment and solidifies its standing as a must-visit vacation spot for vacationers from Japan.
“Japan has at all times been a significant accomplice in our tourism progress, and this award reaffirms the growing curiosity of Japanese vacationers in our locations. By way of strategic collaborations with Japanese journey companies and strengthened advertising and marketing efforts, we proceed to raise the Philippines as a best choice for worldwide vacationers,” added the Tourism Chief.
The Division of Tourism (DOT) credit this outstanding progress to its dynamic ‘Love the Philippines’ promotional marketing campaign in Japan, which includes a sequence of impactful advertising and marketing initiatives. Notably, the fan assembly with famend Japanese movie star Alan Shirahama generated vital buzz, whereas an in depth familiarization journey for Japanese media and influencers allowed individuals to expertise the wonder and tradition of the Philippines firsthand. Moreover, the Division’s strategic partnerships with main Japanese journey companies have been instrumental in enhancing consciousness and positioning the Philippines as a premier journey vacation spot, charming the curiosity of potential vacationers throughout Japan.
Japan: A key tourism marketplace for the Philippines
Japan continues to be a significant contributor to the Philippine tourism panorama, securing its place as one of many largest supply markets. It ranks third general, following South Korea and the USA. In 2024, the attract of the Philippines attracted a formidable surge in Japanese guests, with arrivals hovering by 22.84%. This outstanding enhance introduced the overall variety of Japanese vacationers to a noteworthy 444,528, highlighting the enduring enchantment of the archipelago’s beautiful landscapes, wealthy tradition, and heat hospitality.
“The Division of Tourism stays steadfast in its dedication to bringing extra guests to our shores, making certain that the Philippines is not only a journey possibility however a top-of-mind vacation spot. With Cebu’s robust efficiency within the Japanese market, we’re impressed to additional increase our promotions and tourism growth efforts,” Secretary Frasco emphasised.
Constructing on the enduring enthusiasm generated by the ‘Love the Philippines’ marketing campaign, the Division of Tourism (DOT) is amplifying its initiatives to entice an growing variety of Japanese vacationers. This strategic focus goals not solely to welcome vacationers from Japan but in addition to broaden the Philippines’ presence in very important international markets, showcasing the nation’s vibrant tradition and beautiful pure landscapes.
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