Gawad Madiskarte 2024 Winners
Ladies, notably those that are moms and likewise entrepreneurs, constantly exhibit an distinctive mix of ardour and resilience. Their dedication not solely drives their companies ahead but additionally profoundly impacts their households, creating alternatives and galvanizing change of their house lives. These exceptional ladies illustrate the highly effective connection between entrepreneurship and household empowerment.

Gawad Madiskarte 2024 Winners
“You’re employed wonders in three completely different worlds: the world of house, your personal private progress, and the world of enterprise. You’re truly doing thrice the work that males are doing,” stated PLDT Chief Working Officer Menardo “Butch” Jimenez, addressing the mompreneurs within the room throughout Gawad Madiskarte 2024 at Seda Lodge in BGC final October 19.
That is the third awards ceremony that Madiskarte Mothers PH (MMPH) and PLDT Residence have staged for the reason that founding of the group in 2020.
Jimenez added that the true winners are the mothers, and that this 12 months’s awardees have impressed many mothers to develop into entrepreneurs “and ultimately our complete nation will profit from what the Madiskarte Mothers are doing.”

Now with 191,000 members in the neighborhood, MMPH has certainly come a great distance from its founding through the pandemic. This 12 months’s awards are centered on sustainable practices, a dedication PLDT shares.

“For us at PLDT, sustainability just isn’t solely caring for the setting, nevertheless it’s additionally about gender empowerment. That is the embodiment of gender empowerment as a result of it permits ladies not solely to dream, however to take motion and to make a distinction in society,” stated PLDT Chief Sustainability Officer Melissa Vergel De Dios.
Probably the most admired ladies eventually Saturday’s occasion was Philippine Fee on Ladies (PCW) Chairwoman Ermelita V. Valdeavilla. She highlighted that genuine ladies empowerment is about uplifting different ladies, and that being “madiskarte” holds a lot energy.
“Madiskarte is a strong phrase,” Valdeavilla stated, and questioned out loud why there’s not a single phrase within the English language that would approximate its that means. “In English, it’s translated as strategic, sensible, good, creative, ingenious, resourceful, intelligent, witty, revolutionary, and proactive. Sure, it takes 10 English phrases to explain madiskarte.”
Finally Saturday’s awards, eight ladies had been highlighted because the embodiment of the phrase “madiskarte.”

Numerous companies
Gawad Madiskarte 2024 acquired greater than 100 functions, shortlisted 17 mompreneurs and their companies, and awarded 8 mompreneurs in two most important classes (Begin-up and Scale-up) and three particular awards.
This 12 months’s panel of judges was composed of Butch Jimenez; Jonjon San Agustin, Government Vice President for Advertising, SM Supermalls; Tweetie de Leon, mompreneur, proprietor of TdLG Designs; Angelica Chongco, proprietor of Mayumi Organics; Pia Hontiveros, broadcast journalist; and Annette Gozon-Valdes, President, GMA Movies.
For this 12 months’s Diskarteng Angat class, the winners are Stephanie Morales, who put up a self-portrait studio known as Pixellab (Begin-up); and Ricca Cruz del Rosario, who began HTP Clothes (Scale-up) merely from the need to promote her personal garments, and now sells about 30,000 items of clothes a month.
For Diskarteng Eco-Pleasant, the winners are Melissa Blanca Moscoso for Xavier & Xandrie Begin-up, which makes use of discarded katsa or discarded flour sacks and turns them into baggage; and Bianca Mateum of Isay Baggage (Scale-up), which upcycles waste into baggage and storage gadgets.
For Diskarteng Might-Puso, Avon Tuazon Obedoza opened Bahay Ugnayan Instructional Companies (Begin-up), an after-school tutoring service that frees up mothers’ time after work for extra private time with their households; and Alona Bazar Laylo, who put up Jobiba Child Diapers and Wipes (Scale-up), a low-cost, high-quality model of diapers.
All six ladies every acquired P100,000 in money, Lalamove vouchers value P10,000, and kitchen home equipment from Powerful Mama.
Within the particular awards class, Jenilyn P. Sicabalo received the Entrepreneurial Spirit Award for her enterprise MP Nieva Flower Store, which grows the abaca used for bouquet wraps. She received P50,000, Lalamove vouchers and Powerful Mama merchandise.

In the meantime, MK Bertulfo, founding father of FH Mothers, received each the Diskarteng Digital and Diskarteng Homebiz awards. Her enterprise helps ladies in MSMEs take part within the digital economic system, offering coaching and training in conducting enterprise on-line, organising e-commerce platforms, and different digital methods. She received a complete of P100,000 for each awards, together with Lalamove vouchers and Powerful Mama merchandise.
Each mompreneur at Gawad Madiskarte, and people who are a part of Madiskarte Mothers’ rising group, have proven bravery and perseverance in working their house companies. Again and again, they’ve supported one another within the journey to progress and success.
Be part of the group on Fb and go to madiskartemoms.ph.
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